How Expert Prices Are Defined
Expert pricing on Bet2Invest is designed to be fair for followers and rewarding for PRO Experts, while staying consistent with our data‑driven philosophy.
This page explains how prices are defined for:
Individual expert subscriptions
Picks by Package
B2I One plans
If you want to understand how you are paid once a price is set, see How PRO Experts Get Paid.
1. Who Sets the Prices?
On Bet2Invest, Bet2Invest defines the final prices of public offers, sometimes in discussion with PRO Experts.
We do this to ensure that prices:
Match the real quality and scalability of the strategy.
Remain coherent across all experts and products.
Offer clear value to followers, especially in bundled products like Packages and B2I One.
2. Main Criteria Used to Define Prices
Prices are not random. They are based on a combination of objective metrics and practical constraints.
a. Track Record & Rating
We primarily look at:
Sample size (number of bets)
Yield / ROI over a long period
CLV / CLEV (ability to beat the market and the bookmaker margin)
Maximum drawdown and volatility
These factors are summarised in our Rating System. In general, higher and more stable ratings justify higher price tiers.
b. Liquidity & Scalability
A strategy that operates mostly on high‑liquidity markets (top leagues, main lines) can realistically be followed by more users without killing the odds.
High liquidity & scalable → can justify higher or broader pricing.
Very low liquidity & fragile markets → may justify more conservative pricing, even with high ROI, because followers cannot always copy the odds.
See Best practices for more on liquidity.
Sometimes very low liquidity can lead to a high price to prevent the PRO Expert from gaining too many followers.
c. Variance & Risk Profile
Two experts with the same yield can have very different risk profiles:
Lower odds, smoother equity curve, smaller drawdowns.
Very high odds, big swings, large drawdowns.
More volatile strategies are often harder to follow emotionally and may be priced accordingly, especially in beginner‑oriented products.
d. Demand and Positioning
We also consider how an expert fits into the overall Bet2Invest catalogue:
Is the strategy unique (niche markets, special modelling approach)?
Is there already a similar expert at a similar price tier?
How much follower demand is there for this type of strategy?
Prices aim to reflect not only performance but also market positioning.
3. Price Evolution Over Time
Prices are not fixed forever. They can evolve when:
Your performance improves or degrades significantly.
Your strategy becomes more or less scalable (liquidity, follower capacity).
You are added to or removed from B2I One plans.
Any price change aims to keep a fair balance between:
Rewarding PRO Experts for high‑quality, scalable strategies.
Giving followers good value and realistic expectations.
If you are a PRO Expert and have questions or feedback about your pricing, you can contact Bet2Invest so we can review your situation in the context of these principles.
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